World Pride DC

In 2025, Washington DC hosted WorldPride, the largest LGBTQ+ event in the world. A global celebration that united government, hospitality, media, and movement.

Joy Riot led the campaign, bringing dozens of organizations together under one idea: The Fabric of Freedom. It tied America’s founding value to the LGBTQ+ community, a fabric woven from cultures, identities, and histories that hold freedom together.

Each headline honored a freedom won and one still ahead. The visual brought that metaphor to life, with local performers raising silk high above the city, a living symbol of unity and strength.

The work ran in more than 20 countries across film, audio, digital, social, print, and outdoor. Media plans followed audiences through their days, keeping the message alive long after the celebration ended.