OTFBA Brand Identity

For the Old Town Fairfax Business Association, I created a brand identity that reflects the energy of a community where historic character meets modern momentum. The centerpiece is a variable logo system designed to spotlight key messages that connect businesses and community, with colors and phrases that shift depending on context while keeping OTFBA consistently highlighted. This flexible identity celebrates the eclectic spirit of Old Town Fairfax while giving the association a clear, unified way to champion local business and strengthen the local economy.